DR. SHRIRAM ANIL PURANKAR
Drawing on more than 20 years of academic and industry experience, Dr. Shriram Anil Purankar brings together theory, application, contemporary business developments, and global perspectives in one comprehensive learning resource. Understand. Analyse. Strategize. Navigate.
Meet the Author
An Educator Bridging Theory and the Real World
With over 20 years of rich academic and industry experience, Dr. Shriram A. Purankar is an Assistant Professor (Senior Grade) at Jaypee Business School, where he contributes to impactful education in the fields of International Business, Corporate Governance, Entrepreneurship, and Global Strategy.
Holding a PhD in Management from JIIT, Noida, an MBA from Symbiosis International University, Pune, and a Bachelor of Science in Electrical Engineering from Purdue University, Indiana, USA, Dr. Purankar brings together multidisciplinary knowledge and practical business understanding.
His approach to education focuses on creating transformative learning experiences that prepare students to understand business concepts and apply them to real-world challenges.
Education With an Application-Oriented Perspective
For Dr. Purankar, effective management education extends beyond the classroom.
It is about helping learners observe, question, analyse, apply, and make informed decisions.
The Educator Behind the Book
Connecting Classrooms With Industry
One of Dr. Purankar’s key contributions has been his effort to integrate industry exposure into academic learning.
Through impactful industrial visits, students have gained firsthand exposure to organizations including:
Container Corporation of India
Hero Honda Manesar Plant
Mother Dairy Factory, Patparganj
These experiences help students understand how concepts discussed in classrooms operate in real organizational environments.
From Theory to Experience
A business concept becomes more meaningful when students can see it in action.
By connecting academic frameworks with practical exposure, Dr. Purankar encourages students to develop a stronger understanding of business operations, strategy, management, and decision-making.
Economics & Business Hub
Creating a Culture of Learning Through Application
Dr. Shriram A. Purankar also runs the Economics and Business Hub, a platform designed to encourage students to explore business management beyond conventional classroom learning.
Through numerous co-curricular and inter-institute activities, students are encouraged to apply business concepts and theories in practical and engaging settings.
Learn. Apply. Collaborate. Grow.
The Economics and Business Hub reflects Dr. Purankar’s belief that students learn more effectively when they are given opportunities to participate, experiment, discuss, collaborate, and apply knowledge.
About the book
Understanding and Navigating the Global Business Environment
A Practical Guide to Business in an Interconnected World
The global business environment is constantly evolving.
Markets are becoming increasingly interconnected, technologies are transforming organizations, consumer expectations are changing, and businesses must navigate complex economic, geopolitical, technological, and social realities.
Understanding and Navigating the Global Business Environment is a comprehensive and application-oriented textbook designed to equip students with the knowledge, analytical skills, and strategic mindset required to understand and succeed in this dynamic environment.
The book seamlessly connects established business theories and frameworks with contemporary developments and real-world applications.
Who Is This Book For?
A Resource Across the Learning Journey
- Undergraduate Business Students
Build a strong foundation in global business concepts, frameworks, and contemporary developments. - Management Students
Strengthen analytical and strategic thinking skills relevant to modern management. - Educators
- Use an application-oriented resource to enrich classroom teaching and discussion.
- Management Professionals
Refresh and expand their understanding of the forces shaping today’s global business environment.
Why Read This Book?
Because Today’s Business World Has No Borders
- Build Global Perspective
Understand how markets, organizations, and economies interact across geographical boundaries. - Develop Analytical Skills
Learn to examine complex situations through structured business frameworks. - Connect Theory With Practice
Explore real-world cases and practical applications alongside established theories. - Understand Contemporary Business
Engage with topics such as digital transformation, cybersecurity, sustainability, innovation, and resilience. - Strengthen Strategic Thinking
Develop the ability to identify opportunities, evaluate challenges, and make informed decisions. - Prepare for the Future
Build the knowledge and mindset needed to navigate a business environment that continues to evolve.
Table of Contents
From international trade and culture to technology, sustainability, and emerging global trends, this book brings together theoretical foundations and practical insights to help students, educators, researchers, managers, and professionals understand and navigate the complexities of global business.
Companies Featured in the Case Studies
Explore the companies featured throughout the book’s case studies. Each case offers valuable insights into real-world business challenges, strategies, decisions, and outcomes, helping readers connect concepts with practical industry experiences.















Connect With the Author
Engage. Learn. Explore.
For academic enquiries, professional collaborations, speaking opportunities, or information about Understanding and Navigating the Global Business Environment, connect with Dr. Shriram Anil Purankar.




